Coaching is the fastest growing tool in business today. According to a 2009 research study conducted by Harvard, personal coaching has not only become more mainstream in recent years, but is considered a "badge of honor." That's because studies are proving the value of coaching in enhancing the performance of executives and companies. (Read "What Can Coaches Do For You?," Harvard Business Review, Jan. 2009)
"Forty years ago, no one talked about executive coaching. Twenty years ago, coaching was mainly directed at talented but abrasive executives who were likely to be fired if something didn't change. Today, coaching is a popular and potent solution for ensuring top performance from an organization's most critical talent," says Diane Coutu who authored the Harvard Business Review article.